Google AdWords HandBook
By Andrew GoodmanPage Zero Media - pay-per-click and search engine marketing information. Unleash the Power of Google AdWords Select You advertise your product, service, or cause online. You've decided to pay for targeted traffic on a "pay per click" basis. And now you're considering Google AdWords Select. Great decision. But if you don't use the techniques taught in this special report, you could cost yourself a fortune. Use it right, and you'll clean up.
Yahoo! Search Marketing Handbook
By Mona Elesseily
The Y!SM Handbook Contains 102 pages. Chapters explaining: The ins and outs of the interface, including how to run better reports, make sense of the data, and work around the parts of the interface that are just plain broken the nuances of editorial. Yahoo-specific bid strategy; How matching options work (and don’t work); Specific ways Yahoo is trying to rip you off; How to best work with different customer service levels
